Firstly, not all carriers are equal, nor are the problems they encounter or the solutions we use to resolve them. There is no doubt that driver shortages can have a profound impact on the ability of carriers to grow and sustain their business. If your company is facing driver shortages and struggling with fleet service management, we can help!

Branding: We ensure your brand authentically reflects your company’s core values, positioning you as the preferred employer for leading talent.

Targeted Marketing: Our marketing strategies are finely tuned to attract drivers specifically interested in what you have to offer, maximising engagement and response rates.

Efficient Recruiting: Our recruiting team is geared to act swiftly, ready to prospect new leads within hours to ensure no opportunity slips through.

We are committed to resolving your branding, marketing, and recruiting challenges, enhancing your ability to hire top-tier drivers efficiently.

In the initial phase, focus on establishing a strong and recognisable brand for your trucking company. Develop a compelling tagline, and overall visual identity that resonates with your target audience – prospective CDL-A over-the-road truckers. Ensure that your branding reflects the values, reliability, and professionalism of your company. Consistency across all communication channels is key to building trust and recognition.

A clear and strong look that shows what your company stands for can really help draw people in. Talking regularly about the good pay and supportive work environment you offer can also increase interest.

Adding real stories from your current drivers makes your social media feel more genuine, turning it into a place where potential drivers can see themselves succeeding in the future.

We utilise multiple platforms such as job boards, social media, and industry-specific forums to cast a wide net and collect driver leads. By leveraging diverse channels, we maximise our reach and engagement, ensuring a robust pool of potential candidates for our trucking company. It’s vital to distribute your efforts across multiple platforms, strategies, and communication channels.

While branding forms the foundation of a strategy, but marketing plays an crucial role. By allocating resources effectively, you can maximise strategy impact and reach.

Analyzing the audience for a trucking company involves segmenting drivers by ethnicity/nationality and proximity to logistics centers. By understanding the demographic landscape, companies can tailor recruitment strategies and support services to promote diversity and inclusivity within their workforce, ensuring a more effective and culturally sensitive operation.

Analysing marketing data from all platforms is crucial for companies aiming to level up their recruitment efforts. By delving into data from platforms like Meta, Google, websites, and job boards companies gain valuable insights into the effectiveness of their advertising strategies.

By identifying key demographic aspects and targeting specific locations, you can tailor your ads and messages to reach potential drivers more accurately.

This approach not only increases engagement but also optimizes advertising spend, ensuring that marketing resources are used where they are most likely to yield results.

Implement a strategic lead generation process to attract qualified CDL-A over-the-road truckers. Utilise online platforms, job boards, and industry-specific networks to directly target your audience. Optimise your website to include a user-friendly career section where interested candidates can easily apply or inquire about opportunities. Utilise targeted advertising and recruitment campaigns to ensure that your message reaches the right audience and generates leads for potential hires.

During the consideration phase, provide comprehensive information about the benefits and advantages of working for your trucking company. Highlight competitive compensation packages, flexible schedules, and any unique perks or incentives. Create informative content such as blog posts, videos, and testimonials that address common questions and concerns of potential drivers. Offer opportunities for candidates to engage with your recruitment team through webinars, virtual Q&A sessions, or open houses. This phase is crucial for building trust and helping candidates see the value in choosing your company over competitors.

We customise every question for our client that in the end of a day client will get a drivers who are eligible to qualify for the company

Example on of our clients specific form.